lululemon is creating the space to pause and “Breathe It All In” with its new holiday campaign.
Rooted in lululemon’s philosophy of living a purposeful and inspired life, “Breathe It All In” aims to help people harness the power of breath to transform the moment, be it to boost energy, create calm or offer reprieve in mind, body and spirit during the holidays and every day.
In addition to lululemon’s innovative technical apparel, the campaign unveils a variety of tools, resources and experiences to give the gift of breath to you and your loved ones this holiday season.
A series of guided mindful practices from lululemon’s collective around the world, including #1 best-selling author, meditation teacher and lululemon Global Yoga Ambassador Gabby Bernstein, will be available on lululemon.com and on iTunes and Spotify, starting Friday, November 10. Each guided practice offers listeners a different breath experience and outcome—from finding a quiet moment to create peace and calm, to connecting with the world or others around you.
Breathe In Peace: Emmanuel Jal—Emmanuel’s start in life was in the war-torn region of Southern Sudan. He’s now an acclaimed recording artist and peace ambassador.
Breathe In Generosity: Paige Elenson—Co-Founder and Executive Director of Africa Yoga Project, Paige has built her life and career around giving back through yoga.
Breathe In Connectedness: Xavier Rudd—A multi-talented musician, Xavier’s ability to connect with people is his most powerful gift.
Breathe In Calm: Gabby Bernstein—#1 best-selling author and meditation teacher, Gabby shares a five-count breathing exercise.
Breathe In Nothing: Ryan Leier—Co-owner of One Yoga studios and creator of Vinyasa Yoga for Youth, the passionate and inspirational Ryan has a gift for you.
In addition to the lululemon mindful practices, a digital visualization will offer a moment of visual reprieve—a moment to stop and take it all in with soothing colourscapes and flowing animations.
The partnership will support the socially-conscious yoga charity’s work with refugees and asylum seekers.
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