lululemon Expands in Asia with First Store in Taiwan

October 10, 2017

lululemon is opening the doors to its first store in Taiwan at the Shin Kong Mitsukoshi Department Store, Branch A8 building, in the heart of Taipei’s Hsin Yi District.

The new 183.3 sq m (approximately 1,596 sq. ft.) location is designed to be an oasis amid the urban hustle, offering guests a unique space to slow down and breathe deeply.

The store aesthetic is inspired by both the serene, natural beauty of Taiwan and the exhilarating, modern lifestyle of Taipei City. Sleek lighting fixtures highlight the store’s nature-inspired elements, including a living moss wall, roughhewn wood block stools, cattail fibre mats in the fit rooms and various stone finishes throughout.  The store façade showcases a sculptural wood feature, constructed using timber slats of various densities and shapes to create a rhythmic pattern that reflects the dynamic character of Taipei.

In addition to lululemon’s innovative product lines, including the new Nuluä fabric prints for women and classic ABC design technology for men, guests will find community fitness tools and resources to support and inspire an active and healthy lifestyle. A digital video wall shares lululemon’s values and how they come alive in Taipei while community chalkboards, designed by artist Salina Chu, share information on the newest studios and fitness classes in the city.

lululemon’s opening week events include a series of exhilarating experiences led by instructors and brand ambassadors from Taiwan and abroad, including a live window yoga demonstration with Lemon Lee, night run with Jovi Lo, men’s fitness challenges with Olivia Park, and culminate with a Yoga Dance Party for guests.

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