lululemon launches its latest Whitespace™ innovation today, the Enlite Bra, designed to embrace movement without compromising performance, comfort or beauty. With the Enlite Bra, lululemon continues to focus on Engineered Sensation and the importance of feel during performance, something the company first introduced in 2015 with its reimagined Pant Wall. Engineered Sensation combines neuroscience and behavioural psychology, physiology and design insight to create a carefully considered spectrum of sensations that allows you to find the right product for your sweaty pursuit.
Engineered with run in mind, the Enlite Bra features a unique combination of encapsulated cups, carefully considered strap design and a new high-performance fabric, Ultralu™, which is incredibly lightweight and breathable for a barely-there feel.
The Enlite Bra comes in three colours, is offered in a wide range of sizes and is available both in stores and online.
The brand’s first store in Japan opens in Tokyo at Ginza Six.
lululemon expands its European footprint, opening its first retail space in Ireland.