This fall, lululemon is officially partnering with socially-conscious yoga charity, Ourmala, as its national Here to Be partner for the UK.
Throughout its London stores this September, the global athletic apparel brand is devoting its Sunday morning community classes to raising awareness about Ourmala, culminating in a special yoga event on September 30 to raise funds for the organization’s work to support refugees and asylum seekers.
Ourmala founder Emily Brett will be joined by lululemon global ambassador Gloria Latham to host a morning yoga and meditation practice at London’s Migration Museum. A short film screening will follow to highlight how Ourmala uses yoga and meditation as powerful tools to support real, positive change in people and communities.
lululemon’s social impact program, Here to Be, was launched in September 2016, with the yoga-inspired technical apparel brand committing to $25 million over the next five years by partnering with best-in-class organizations to make the healing benefits of yoga and meditation accessible to under-served and at-risk communities. Ourmala is committed to helping refugees and asylum seekers recover from atrocities (many of whom have experienced torture and sexual violence in conflict), allowing them to move on with their lives through access to therapeutic and restorative yoga classes. With relaxation and healing at the core of the practices offered, Ourmala also supports with English classes, administration assistance and access to basic hygiene products.
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