Strategic Sales

Women smiling and laughing

At lululemon, we’ve made it our vision to elevate the world from mediocrity to greatness. To do this, we need to partner with great people.


Our Strategic Sales pair with local entrepreneurs and athletes who are passionate about elevating their communities; our goal is to focus on quality partnerships over quantity. Our partners are people who get up every morning for something bigger than themselves and inspire others with their enthusiasm and achievements.

Under the Strategic Sales umbrella, there are three programs designed to spread the yoga love and help raise the level of health in our communities:

Workers in lululemon store
Wholesale

We select leading fitness and yoga studios and work with them so that they can provide guests with technical gear to sweat in.

Person unrolling yoga mat
Yoga Hard Goods

We offer studios (and guests) essentials like yoga mats, blocks and straps.

People doing yoga
Team Program

We help teams get into technical athletic gear so that they can focus on sweating hard and inspiring their communities.

Women doing yoga
Find a Strategic Sales Partner

Find leading fitness and yoga studios we work with in your area to get the gear.