lululemon launches a “We the People” moment this season with UnitedSTATE, a campaign intended to bring people together and celebrate being the best we can be – both individually and collectively. In-stores from October 17th until November 7th.
The UnitedSTATE campaign is intended to spark conversation with a campaign hashtag #PursuitOfUnity that speaks to interdependence. During October until November 7th, stores in key markets will come together, activating community events embodied in the campaign’s spirit of interdependence. Jedidiah Jenkins, whose autobiographical novel based on his 16 month bicycle journey from Oregon to Patagonia, will pen an essay for the campaign.
Celebratory UnitedSTATE store windows and shoppers will be featured in participating stores, with special events planned for Las Vegas NV; Washington DC, Philadelphia, PA; Houston and Austin TX; Scottsdale AZ; Minneapolis, MN, and New Orleans LA.
lululemon adds to their roster of 'Local' concept stores in North America with a third location in Sun Valley.
lululemon is proud to be the Presenting Sponsor for the World Happiness Summit in Miami.