lululemon Appoints Nikki Neuburger Chief Brand Officer

January 8, 2020

lululemon has appointed Nikki Neuburger as Chief Brand Officer. In this role, Nikki will be responsible for elevating the lululemon brand and leading the marketing, creative, communications and sustainability functions to drive the company’s global brand and storytelling initiatives. She joins the company’s Senior Leadership Team, and will report to CEO Calvin McDonald.

Nikki joins lululemon from Uber, where she served as Global Head of Marketing for Uber Eats for the past two years and led the introduction and expansion of the brand across five regions in 36 countries. Previously, Nikki spent 14 years at Nike, most recently serving as the company’s Global Vice President of Nike Running. In this role, she led teams around the world and reset the brand position to focus on product innovation, digital services, and community building. She also oversaw the direction of the Nike Membership division.

A lifelong athlete, Nikki graduated from Oregon State University with a Bachelor of Science in Business Administration and served as team captain of the University’s NCAA Division I volleyball team.