lululemon is launching a new high performance yoga franchise today with the introduction of the Instill Tight.
Guided by lululemon’s Science of Feel™ design lens, every aspect of the Instill Tight has been meticulously engineered.
“The inspiration for Instill came from the feeling of being completely supported and steady in your practice,” said Sun Choe, lululemon’s Chief Product Officer. “We used that feeling as our brief, and made sure every seam, every stitch and every detail would contribute to making you feel hugged, held-in, and secure, so you can focus on your practice.”
The hero of Instill is lululemon’s proprietary fabric, SmoothCover™. Developed over two years, this breakthrough technical fabric is lululemon’s most supportive yoga fabric, delivering a luxuriously soft next-to-skin feel and smoothing coverage.
The Instill Tight is designed to fit like a second skin, following every curve with the utmost precision. The waistband is constructed with a high-rise in the front and a super-high rise in the back, with back drop-in pocket to keep cards and keys secure.
lululemon's new Instill Tight is one of the featured products in the brand’s new global campaign focused on FEEL. lululemon ambassador, Hailey Langland, Team USA snowboarder and devoted yogi, is the face of the FEEL Embrace campaign and the product launch.
The Instill Tight is available online and in stores globally, starting today.
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