lululemon revealed its newest product innovation today with the launch of the AirSupport Bra, a paradigm-shifting new bra for C-DDD cup sizes that delivers both high support and a lightweight on-body sensation during high impact activities, like running.
Developed in partnership between lululemon’s Bra Design and R&D teams, every detail of the bra’s streamlined construction has been carefully considered under the brand’s Science of Feel™ lens to ensure optimal feel and performance during high movement, high impact activities.
Unlike traditional high-support bras, which rely heavily on the straps and underband to deliver support, the AirSupport Bra’s innovative system of movement management is engineered across the entire bra design, including moulded cups designed with new, injected-foam technology. The unique, honeycomb pattern of this hidden technology creates flexible, breathable lift and shape, reducing pressure on the bra’s other components. The bra’s lightly cushioned, adjustable straps and ribbed underband with hook and eye closure personalize the fit and elevate comfort. To achieve the overall light-as-air sensation, the AirSupport Bra is constructed with lululemon’s proprietary performance fabric, Ultralu™, which moulds to and moves with the body for smooth support, while a brushed liner adds next-to-skin softness.
lululemon’s Bra Design team spent two years designing and testing the AirSupport Bra with the brand’s global network of runners. The ground-breaking sensation and support system applies over five years of research-based insights collected by lululemon’s R&D team around breast movement, movement management and engineered sensation.
lululemon's new AirSupport Bra is available online and in stores globally, starting today.
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