lululemon, a company whose brand and culture are intrinsically anchored in the values of yoga, launches its first-ever global brand campaign, “This Is Yoga.”
The campaign, which will be expressed in markets across North America, Australia, Asia and Europe, takes yoga "off the mat" and into real life by sharing inspiring stories from the brand’s collective that honour the power of practice in its many different forms.
“This Is Yoga.” features a group of creatives to reflect real stories of people living in practice throughout the world, including US professional beach volleyball player Kerri Walsh Jennings; Brooklyn-based artist CJ Hendry; drummer Atom; Mexican dancers House of Apocalipstick; Vancouver Capoeira athlete and instructor Jian Pablico; London rapper P Money; and US surfer Maddie Peterson.
The campaign launches May 15 and will extend to in-store, digital and out-of-home.
The concept store is located in Montreal’s Mile End.
The bra is the brand’s latest Whitespace™ innovation.