Rooted in the lululemon philosophy of mindful living, in September 2017 lululemon is launching its first ever men’s campaign. Strength To Be is about celebrating the growing community of men living life as their true selves and representing their own definitions of masculinity and strength.
Strength To Be is about encouraging men to show up in the world exactly as they are: to stand tall in both their inner and outer strength. To do this, lululemon is sharing the stories of five aspirational men, from five different walks of life, in a series of short films.
Coinciding with the launch of Strength To Be, lululemon is expanding its ABC Pant Franchise, which includes new styles and silhouettes, available this month in-store and online.
The event has become one of the most popular half marathon experiences in the world.
lululemon is expanding our offering into shoes with APL, available in select stores in North America this Fall.