lululemon’s Take Form Yoga Mat launches today, featuring cutting-edge technology to elevate alignment and support a more focused yoga practice.
The Take Form Yoga Mat was created by lululemon’s Accessories Design Team in partnership with its Whitespace R&D Lab. The innovative design was informed by insights collected through extensive research exploring the challenges yogis of all levels experience around alignment, spatial perception and focus, and the cues they use to navigate their practice.
Applying these insights alongside lululemon’s Science of Feel™ design lens, the Take Form Yoga Mat seamlessly blends technical construction and functional performance with a calming, nature-inspired aesthetic.
The 3D zoned cushioning is designed to enhance sensory perception and support alignment with visual and tactile alignment cues. Each of the water droplet-like zones have been mapped out and rigorously tested to guide optimal body positioning across the poses yogis identified as the most difficult to master while the tidal flow-inspired texture and contoured edges enhance grip and stability. The Take Form Yoga Mat is built with natural, sustainably-sourced FSC® (Forest Stewardship Council®) certified rubber material.
lululemon’s Take Form Yoga Mat retails for $118-$128 and is available online and in lululemon stores starting today.
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