Strategic Sales

Women smiling and laughing

lululemon is an experiential brand that ignites a community of people living the sweatlife through sweat, grow and connect. To do this, we partner with members of our diverse collective.

Strategic Sales is lululemon’s wholesale program that partners with local entrepreneurs, ambassadors, athletes, and business owners who are passionate about elevating their communities through health and wellness. Through product partnerships, we support our communities in gaining access to technical styles designed to make them feel and perform their best.  

We design every feature, we create every fabric, we engineer every sensation through the Science of Feel™. 

Curious for more? Please see the below 4 programs curated to support our one purpose: to realize the full potential within every one of us.  

Workers in lululemon store

We select leading fitness studios, resorts, and pro-shops that provide guests with premium, technical gear to sweat, grow and connect in. 


We partner with Campus retailers to offer your favourite lululemon styles branded with your University licensed trademarks.

People doing yoga

We offer leading companies lululemon product to purchase for internal employee outfitting, uniforms, or gifting. 

Team Program

We love being in partnership and building strong relationships with athletic teams that are committed to getting sweaty every day and travelling in comfort. 

Inclusion, Diversity, Equity, and Action are core to lululemon.  

We commit to behaviours and speech that embody and uphold these values, and when becoming a Strategic Sales partner in our community, we ask that you uphold them too.