Evonatural Fabrics
Evonatural gear gives you the soft, comfortable feel of your favourite natural fabric paired with the game-changing technical performance that keeps you ready for unexpected opportunities.
Tech Terry
This four-way stretch fabric may feel like your favourite cotton terry but the way it wicks sweat is technical all the way.
Tech Pima
Go ahead and sweat in this natural-feeling fabric. Silverescent® technology, powered by X- STATIC® inhibits the growth of odour-causing bacteria. We added Pima Cotton fibre for next-level softness.
Qwick Oxford
Our version of this classic shirting fabric is loaded with technical properties. Sweat-wicking and quick-drying, Qwick Oxford fabric helps you arrive feeling collected (even if you played a spontaneous game of pick-up on the way). We use a two-way stretch version of Qwick Oxford fabric in high-mobility zones so you always feel free to move.
Qwick Chino
Qwick Chino fabric looks and feels like an all-natural chino fabric with performance that’s all technical. Lightweight and two-way stretch, Qwick Chino fabric has element protection to keep you ready for unexpected weather.
Gideon Akande, Ambassador, Chicago
We made Evonatural gear to help you live ready for the in-the-moment opportunities that shape an extraordinary life. Evonatural gear fuses natural-feeling fabrics with game-changing technical performance. One of our favourite Evonatural fabrics, Qwick Oxford fabric, looks and feels like classic shirting with sweat-wicking and quick-drying properties and extra stretch in high-mobility zones—you’re ready for anything from an impromptu game of pick-up to an impromptu international flight.
We caught up with Joshua Hiney, our design director of Outerwear, Post Sweat* and No Sweat* to talk with him about how Evonatural gear is ushering in a new era of technical fabrics that give us a whole new level of freedom.
* no sweat—from bike commutes to business trips, this technical and functional gear keeps sweat in check
* post sweat—easy-to-layer gear made for warm up cool down comfort
What’s the insight behind the Evonatural collection?
The Evonatural collection is about eliminating distractions. We wanted to create gear that frees up our guest to go out and do whatever he wants to do. We wanted to make sure his life is not inhibited by his clothing.
How did you translate that intention into the designs?
The intention was to create the most versatile, technical, transitional product that we have for lululemon to date. So, we’re introducing versions of fabrics that are recognizable to the guest, like French terry fabric, oxford fabric and chino fabric, but with increased comfort and technical properties like sweat-wicking, moisture-management and stretch.
"These fabrics all have that natural hand-feel so you think you’re wearing something that’s just cotton, but it really acts like something that’s much more technical"
You lit up when you mentioned the fabrics. Tell me more.
These fabrics all have that natural hand-feel so you think you’re wearing something that’s just cotton but it really acts like something that’s much more technical. For example, the City Sweat series uses one of the most comfortable French terries I’ve worn in awhile. It’s lightweight without sacrificing warmth or comfort. You get ton of stretch and mobility with a wicking finish on top of all of that. And we’re not sacrificing the aesthetic of the fabric to achieve any of it: It’s a beautiful fabric with great texture running through it. Going forward, the Evonatural fabrics are going to become a huge part of our library.
How did you want this collection to look?
The pieces have longevity and are things that become staples in your wardrobe versus something you bought for the season and are never going to wear again.
Tell me about the pieces.
For the City Sweat series (Post Sweat), you’re seeing what we really feel are our iconic silhouettes. They’re pieces that the guest knows and loves from us: our cuffed jogger, our hoodie, and a really sophisticated crew neck sweatshirt. They’re recognized as being iconic lululemon with those extra twists that you can’t get elsewhere. And then with the Commission series—this is really evolving what No Sweat will look like in the future. We’re taking those staple pieces in his wardrobe and making them technical Beyond fabrication, we’re also engineering new constructions to improve mobility so you’re just ready to move, wherever you’re going.
"We wanted to create something that looked like you could buy it from lululemon today or you could buy it from lululemon in years to come"
While you were creating these collections, what kinds of things were you picturing our guest doing from a Post Sweat and No Sweat perspective?
Post Sweat (Post Sweat—easy-to-layer gear made for warm up cool down comfort)
The City Sweat pieces could be his uniform for most things in life except maybe the office. It’s just our most versatile offering from Post Sweat to date. He could throw them on before or after a workout and if he was going to meet friends after, he won’t feel sloppy. If he’s still cooling down, they’ll wick away sweat. He’ll feel comfortable; he’ll look good.
No Sweat (No Sweat—from bike commutes to business trips, this technical and functional gear keeps sweat in check)
The Commission series really enables the rest of our guest’s life. They’re built for someone with an athletic body type and lifestyle with increased comfort and technical properties. He can go to work, go on a date, hang out with friends, hit a barbeque—everything. No Sweat is just built for life.
"Living ready is about not having any restrictions. It’s about living free"
What does the phrase “Live Ready mean to you?
It means to be ready for anything. Spontaneity. To embrace whatever comes next. It’s like you get more time in life because wherever you arrive, whatever situation you’re in, you don’t have to think about changing anything—you just react in the moment. Living ready is about not having any restrictions.
It’s about living free.
