For the Love of Forests

We’re passionate about the outdoors and maintaining big, beautiful, healthy forests. We were founded and are proud to be based in Vancouver, British Columbia, home province of the Great Bear Rainforest. This rainforest is one of the largest intact coastal temperate rainforests in the world. Northeast of us is the Canadian Boreal Forest, which spans over three million square kilometers and is considered the largest intact forest on Earth.

We’re committed to developing and using materials that support the protection of these natural wonders, and other critical forest ecosystems around the world.

The increasing use of forest-based fabrics, such as rayon, viscose, lyocell, and modal has made it even more important to ensure that our fabric choices are in line with our company’s mission to create components for people to live long, healthy, and fun lives.

With the support of CANOPY, a not-for-profit environmental organization, we developed a plan to protect ancient and endangered forests through mindful fabric choices. As of January 2018, we reached our commitment and are proud to share that we’re not sourcing any fabrics from ancient or endangered forests. This is a beautiful example of the power of collective action and industry collaboration. Team work makes the dream work!

For the love of forests, our journey doesn’t end here. As we look ahead, we’ll continue to engage with our vendors to better understand their forest fibre sourcing practices and encourage the development of alternate fibre sources, like agricultural residues and recycled fabrics, that reduce environmental and social impacts.